Le Department is a Paris-based studio helping lifestyle brands grow, evolve, and make their mark.
Led by our creative director Isabella, the studio cultivates brands that resonate deeply and stand confidently in their space. With over 7 years of experience and a degree in Communications Design, she brings a refined, intuitive eye to every project.
Our design process is tailored and strategic, built around what makes your business truly distinct. Known for our considered thinking and results-focused brand development, we guide you through four focused phases to uncover, define, and express your brand with clarity and impact.
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After onboarding, we start with a 1–2 hour collaborative deep dive workshop designed to get to the heart of your brand. Through pointed questions and open conversation, we explore your vision, values, audience, and goals. These insights become the foundation of your brand strategy.
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Next, we explore your competitive landscape to identify audience expectations, emerging opportunities, and gaps in the market. This research informs your strategic positioning and allows us to craft your Brand Strategy Map - a clear, actionable framework that guides your brand narrative across every touchpoint.
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Using our findings from the brand strategy, we will define your creative vision - mood, tone, and aesthetic that brings your brand’s personality to life. Every decision is shaped by the strategy, ensuring your brand feels cohesive, intentional, and resonant.
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With a strong strategic foundation and creative direction in place, we bring your brand to life visually. From logo and typography to colour palette and supporting assets, we design a refined identity system that’s built to connect and built to last.
Our design process is the foundation of real, measurable growth for the brands we work with. From boosting website traffic to increasing inquiries from ideal customers, our approach ensures your brand thrives in today’s competitive market. Here’s what our clients have seen after working with us:
3x
increase in client inquiries within the first 6 weeks of a brand launch
150%
boost in website sessions within 30 days of a new site launch
2.5x
improvement in average order value following a rebrand and website redesign