A woman with wavy red hair, wearing a grey top, is holding her hands together near her neck, standing outdoors against a cloudy sky with yellow flowers in the foreground.

Insight Timer

OUR ROLE

Brand Identity, Website Design, Digital & Print Design

THE BRIEF

Insight Timer is the world’s most-loved meditation platform, supporting over 25 million users in building a consistent and meaningful mindfulness practice. Over several years working in-house, the brand’s visual identity was elevated to create a calming experience - supporting mindfulness across everyday users and global collaborations with figures including Gisele Bündchen and Ariana Grande.

Screenshot of an online workshop advertisement titled "Simple Somatics For Stress Management" featuring a smiling woman with shoulder-length tousled hair, wearing a white top, and information about the workshop format, duration, price, and a call-to-
Screenshot of a meditation and relaxation app interface with guided audio tracks and popular relaxation tracks section, featuring nature scenes and people meditating.
Screenshot of the Insight Timer website homepage with a white background and black header. Features the message "The leading platform for everyday wellbeing" with logos from Women's Health, TIME, and others. Shows five diverse individuals with their
Screenshot of a website homepage titled 'InsightTimer' with a navigation menu and a header image of a woman practicing yoga or stretching in a dimly lit room with curtains, promoting relaxation techniques.
A woman standing in a rice field at sunset, wearing a white T-shirt with 'InsightTimer' written on the back and a black cap, looking away from the camera.
White T-shirt with 'Insight Timer' logo hanging on a hanger against a backdrop of green cacti.
Smartphone screen displaying a meditation playlist for World Meditation Day with Ariana Grande, featuring seven tracks with corresponding images and titles.
Instagram screenshot showing a nutrition app interface with a background image of sliced potatoes. The app offers features like progress tracking, nutrition talks, nutrition courses, mindful eating meditations, and mindful eating circles.
Instagram post showing a guide to mindful breathing with five steps, including choosing a downtime setting, turning off devices, focusing on breathing, inhaling, pausing, exhaling, and enjoying a new state of awareness; background photo of a woman wi
Instagram post with a dark starry sky background and a blue circular overlay displaying the text 'WEEKLY AFFIRMATION I make a positive difference in the world'.
A collage of various wellness and mindfulness-themed images and quotes, including meditation, yoga poses, nature scenes, and inspirational messages.
Smartphone displaying meditation app with "Inhale for 4" instruction and a pause button, placed on white and beige surface with light and shadow patterns.
A person's hand resting on their knee, wearing a gold ring and a beaded ring, against a light green background.
A woman with closed eyes and a peaceful expression enjoying sunlight with a clear blue sky in the background. The words 'Sleep Better,' 'Increase Focus,' and 'Reduce Stress' are at the top, with 'Insight Timer' in the center. App Store and Google Play logos are in the bottom corners.

More work

The Key

The Key

Insight Timer

Insight Timer

Mia Oh

Mia Oh

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DIRECT EMAIL
INFO@LEDEPARTMENT.CO

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