A narrow hallway with dark textured walls and black floor leading to a dimly lit room with tan velvet chairs and a large, textured, wooden or wicker ceiling decoration.

The Key

Designed the visual identity for a members-only dining app that unlocks hard-to-get reservations at iconic restaurants like Cipriani, Beefbar, Benihana across Paris, South of France and Monaco. Developed a refined logo, app design, website, and social assets that embody exclusivity and effortless access to the world’s most coveted dining experiences.

People enjoying a dinner with sushi, sashimi, and drinks at a restaurant table.
Decorative dining room with round tables set with white tablecloths and glassware, plush blue and tan armchairs, and a large black and white photograph of lips and hands on the wall, with the text 'THE KEY' overlayed.
A table set with Italian food including pasta, breaded chicken, meatball, and salad, with wine glasses and a green decorative basket.
A chef preparing sushi in a Japanese-style restaurant with traditional decor, and the text 'The Key' displayed in the center.
Interior of a restaurant or lounge with warm lighting, artwork, wine bottles, and a lush plant, featuring a modern and stylish decor.
Assorted plates of pizza and appetizers on a white table with the text 'THE KEY' overlayed in the center.
A dimly lit interior of a sophisticated lounge or bar with plush chairs, wooden panels, and artistic lighting, with the words 'THE KEY' overlaid in white text.
Screenshots of a restaurant booking and menu app showing a cozy, upscale restaurant interior with red seating and gold lamps, and a map with restaurant options and booking times.
Interior of a modern restaurant with a sushi chef preparing food behind the bar, wine glasses on the counter, and wooden chairs lined up at the bar.
Black business cards floating against a dark background. One card reads 'THE KEY' with 'Founding Member' underneath. The other cards feature a circular logo with the letters 'f' and 'k'.
A collage of hotel and restaurant promotional images, including a smiling man at a dining table, a dish prepared for an event, a reservation guide for Paris Fashion Week, an aerial view of Monaco and Cannes, a restaurant interior with a reservation for Cipriani Monaco, a top dish from Anna Paris, a hand holding a glass of wine, and a dinner menu, all related to a luxury dining experience.
A person pouring gravy onto two cream-filled éclairs on a decorative plate at a table with other dishes.
Close-up of a black surface with an embossed oval logo containing the letters 'T' and 'K' in the center.
Three smartphone screens displaying a restaurant reservation app with images of an ornate dining room, food, and a bar, including reservation details and menu options.
A table set with glasses of red wine, plates of food, and condiments, with people dining. Overlaid text reads: 'Seamless access to the world's most coveted tables' and displays various restaurant logos.

More work

The Key

The Key

Insight Timer

Insight Timer

Mia Oh

Mia Oh

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A plush, beige armchair with a laptop resting on the armrest.