A woman with fair skin and dark hair wearing a brown triangle bikini against a plain white background.

Mia Oh

OUR ROLE

Brand Identity, Packaging, Website Design & Development

THE BRIEF

Mia Oh redefines Australian luxury swimwear through a minimalist lens, creating timeless coastal pieces designed to move effortlessly between beach and everyday life. In partnership with Le Department, the brand was thoughtfully shaped to reflect this sensibility - refined and confident.

Laptop on white table displaying a website with images of a woman in various poses and the text "ELEVATED NEUTRALS FOR SUN & SEA".
Close-up of embossed text reading 'MIA OH' on a beige surface.
A woman wearing a beige strapless swimsuit, sitting on a wooden surface, with beige and white background, and overlapping transparent strips with the phrase 'OH MI A O' written repeatedly.
Close-up of a woman wearing a beige, cut-out dress with the text 'Sustainably Made for the Modern Escape' and website 'MIAOH.COM.AU' overlaid.
Two stacked beige cardboard boxes with the word 'MIAOH' printed on the top box, lit by angled sunlight, with a fashion photo of a woman in a black swimsuit on top.
Close-up of a woman's bare shoulders and torso wearing a white strapless swimsuit with cutouts on the sides, against a plain white background.
A beige tote bag with the text 'MIA OH' on it, lying on stone steps with sunlight casting shadows.
Social media marketing designs for a swimwear collection featuring two women modeling beige bikinis, with text that reads "Elevated Neutrals" and "Shop the Collection Now," and a website URL for Mia Oh.

More work

The Key

The Key

Insight Timer

Insight Timer

Mia Oh

Mia Oh

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DIRECT EMAIL
INFO@LEDEPARTMENT.CO

A cozy, plush armchair with a laptop resting on its armrest, set against a plain, light-colored background.